[ Playbook: Competitor engagement ]
The Competitor Play
They're liking and commenting on a competitor's posts. Category interest, sitting in public. Most teams scroll past it.
The signal
A prospect engages with a competitor's content in public. It's the softest signal we track, and the only one where the buyer literally raises a hand where everyone can see it.
Why now
Someone engaging with the category is somewhere between curious and shopping. They haven't picked a vendor, or they'd have gone quiet. The move is to enter the evaluation early, before the competitor's nurture sequence does its job.
The move
Never mention the competitor or the post. That reads as surveillance. The engagement tells us the category is on their mind, so the message leads with the sharpest problem in that category and lets them connect the dots. Softest signal, softest touch: this play runs as a connection request and a value-first DM, no email.
The opener
Most B2B teams we meet are rethinking outbound right now, mostly because reply rates fell off a cliff. Curious whether you're seeing the same thing, or whether something's working for you.
Why it works: it never exposes how we found them, and it opens a conversation instead of pitching into one.
Fit for
- Categories where a few competitors publish actively on LinkedIn
- Teams comfortable playing a longer, conversation-first game
Ready to scale outbound?
30-minute call. We'll audit your current outbound and map out a custom campaign plan.