[ Playbook: Champion job change ]
The Champion Play
Someone who already bought from you just started somewhere new. This is the warmest outbound that exists, and most teams never run it.
The signal
A past buyer or internal champion changes companies. LinkedIn announces it for you. They spent months learning to trust you at the old company, and that trust travels with them.
Why now
New leaders re-evaluate the stack in their first 90 days, and they reach for vendors they already know. After the honeymoon quarter, priorities harden and the moment passes. The clock starts the day they announce the move.
The move
This one is personal by definition, so it can't read like a campaign. One message that names the shared history and offers the playbook for the new seat. No sequence pressure, no follow-up cadence for a week. Email and LinkedIn both work; use whichever channel you actually talked on before.
The opener
Congrats on the new seat. The outbound engine you drove at your last company is the kind of thing worth rebuilding early. If it's on your list, I'll bring the playbook.
Why it works: shared history does the trust work, so the message only has to offer help with the first-90-days agenda.
Fit for
- Any company with happy past buyers and a CRM that remembers them
- Teams that track champion moves instead of finding out a year later
Ready to scale outbound?
30-minute call. We'll audit your current outbound and map out a custom campaign plan.