[ Playbook: Leadership change ]
The New Leader Play
A new VP or C-level just started. For 90 days they get to question everything their predecessor built. Be one of the options on the table.
The signal
A new sales or marketing leader starts. LinkedIn announces it, the company newsroom confirms it, and the first hires usually follow within weeks.
Why now
New leaders are expected to show a plan fast, and inherited systems are the first thing they audit. The stack review happens in the first quarter whether vendors show up for it or not. After that, whatever survived the audit is safe for a year.
The move
We reach out in the first weeks, and the message respects the audit instead of interrupting it. No feature pitch. We offer a benchmark: what similar teams run for outbound and where the inherited setup usually leaks. LinkedIn first; new execs actually read their DMs during the honeymoon.
The opener
Congrats on the VP Sales seat. Month one is usually an audit of whatever outbound you inherited. If a benchmark against similar teams would speed that up, I'll send it over.
Why it works: it times the message to the job they're actually doing in month one and offers evidence with no demo ask.
Fit for
- Products a new revenue leader would re-evaluate in the first quarter
- Teams that can produce a real benchmark or teardown on request
Ready to scale outbound?
30-minute call. We'll audit your current outbound and map out a custom campaign plan.