[ Playbook: Tech-stack change ]
The Stack Change Play
They just adopted or dropped a tool you plug into. Integration decisions are buying windows with a timestamp on them.
The signal
A company adopts a tool you integrate with, or drops one you replace. Job posts, case studies, review sites, and DNS records all leak the change.
Why now
The weeks around a stack change are when workflows get rebuilt and budgets get re-cut. Whoever shows up mid-migration gets evaluated as part of the new setup. Show up a quarter later and you're asking them to rip up fresh concrete.
The move
The message names the exact tool and the gap around it. If they adopted something we extend, it shows the workflow the new tool makes possible. If they dropped something we replace, it asks what broke. Either way it reads like we watched the migration, because we did.
The opener
Saw the team moved onto HubSpot last month. That switch usually breaks the outbound-to-CRM handoff for a quarter. We wire that gap shut. Worth a look while the migration's still warm?
Why it works: it names the exact tool and a specific breakage, at the one moment they're already rebuilding.
Fit for
- Products with real integrations, or that replace something companies outgrow
- Teams that can detect stack changes within weeks, not quarters
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