[ Case study: Activate OS ]
A lean startup competing against household names, and winning meetings
Equipment Management SaaS · Construction Fleet Owners & Equipment Dealers
Updated
The challenge
Activate OS had tried cold email, cold calling, and paid ads. None stuck. They lacked the budget and capacity to make them work in-house. Their biggest blocker: prospects defaulting to better-known brands simply due to name recognition.
What we did
We ran LinkedIn outreach across 3 team profiles with precision ICP lists targeting dealers and fleet owners, matched email follow-ups, and fast iteration to keep pace with frequent product pivots. Email infrastructure was warmed and governed to protect deliverability.
Results
- 3,505 connections sent: 32.6% acceptance rate (1,142 accepted)
- 1,235 messages sent: 36.4% reply rate (449 replies)
- Consistent weekly meetings with target decision-makers
What Michael Valdez said
“The leads were premium, our exact ICP.”
“Time is money. Bringing Lumos on was a no-brainer.”
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