[ Case study: My Healthcare Executive ]
Daily inbound responses in a niche that everyone said was too small
Fractional Executive Leadership · Physicians & Healthcare Providers
Updated
The challenge
John had 30+ years in healthcare but just 2–3 leads per month from personal connections and manual cold outreach. He explored hiring a fractional CMO, but the cost was prohibitive, especially when the proposed strategy still centered on LinkedIn. Healthcare is a big business but a small, tight-knit community, making targeted, credible outreach essential.
What we did
We built a LinkedIn system around short, conversational messaging, no hard pitches or calendar link blasts. When John's network grew large enough, we layered on a first-degree messaging campaign to re-engage existing connections, doubling outbound volume without burning new connection limits. We also advised on content strategy to amplify visibility across his growing network.
Results
- Daily inbound responses (up from 2–3 leads per month)
- 3–4 qualified meetings booked monthly in a specialized niche
- First-degree campaign doubled outbound volume
- Fraction of the cost of a fractional CMO
What John said
“I interviewed other services. I even explored hiring a fractional CMO, very expensive, same structure. When I looked at the price point here, it just made sense.”
“I don't do a lot of testimonials, but I agreed to this because I believe I'm getting what I'm paying for. The returns are actually there.”
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