[ Case study: Sig2 Labs ]
Sporadic cold email replaced with 12 quality conversations a week
Location-Based Communication Platform · Construction, Property Management & Field Service
Updated
The challenge
Cold email was giving Sig2 Labs unpredictable results, strong some weeks, silent others. The messaging wasn't driving meaningful engagement, and they had no visibility into what they could realistically expect from any given period.
What we did
We switched them to LinkedIn with conversational, non-aggressive messaging and full dashboard visibility. Bi-weekly calls kept targeting sharp. We adjusted language to target operational leaders instead of business owners when the data showed better engagement there.
Results
- 28–30% consistent reply rate since launch
- ~12 quality engagements per week
- 30% connection acceptance rate
- Predictable weekly cadence replacing sporadic outcomes
What Kai Brunner, Co-founder & CEO said
“Lumos creates this predictable cadence. We went from sporadic outcomes to knowing exactly what to expect each week.”
“The ROI is obvious in a very short period of time, which makes it a no-brainer to continue.”
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