[ Case study: Talent Ascension Group ]
5 calls on the calendar within two weeks of a mid-campaign pivot
Recruiting Firm · Manager, Director & VP Searches
Updated
The challenge
Talent Ascension Group runs manager, director, and VP level searches for C-level execs at middle-market companies. Nearly all of their business came through referrals from Mitch's personal network. That works until you want to grow: a personal network only scales so far, and there was no other engine bringing in business.
What we did
We started with direct outreach to companies, watched what the replies were saying, and pivoted mid-campaign to the motion that fit their model: referral partnerships with other service providers who already sit in front of their ideal clients. Bi-weekly working sessions kept the messaging sharp, with pushback in both directions instead of set-and-forget.
Results
- 5 calls on the calendar within the first two weeks of the pivot
- First referral opportunity landed in the same window
- A repeatable referral-partner channel alongside the personal network
What Mitch McDermott said
“I think within our first two weeks, I had five calls on the calendar and my first referral opportunity. So it was a pretty quick turnaround from that pivot to seeing real, tangible results.”
“I like that it's not just, here's our list in the beginning and then off to the races. We have those touch points where we can constantly adjust and learn and make pivots.”
“The metrics and response rates that were in there, I was like, okay, if they get actual results, then let's give it a try. Selling on results versus just the qualitative stuff that most companies talk about.”
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