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[ Case study: UNUM ]
52.6% acceptance rate across 4,454 LinkedIn connections
SaaS Platform · B2B Decision-Makers
Updated
52.6%acceptance across 4,454 connections
The challenge
UNUM couldn't get email and LinkedIn pulling in the same direction. Messaging was scattered across channels, tracking was inconsistent, and their biggest obstacle was reaching the right decision-makers with cohesive outreach that actually drove engagement.
What we did
We ran coordinated campaigns across both LinkedIn and email. Consolidating their target audience into strategic lists, writing non-salesy messaging sequences, and continuously A/B testing to optimize performance. New campaigns were often live within 24 hours of a client request.
Results
- 4,454 connections sent: 52.6% acceptance rate (2,345 accepted)
- 2,132 messages sent: 36.5% reply rate (778 replies)
- Consistent meeting volume across LinkedIn and email
- Increased discovery calls and website traffic
What UNUM Team said
“You helped us get in front of the right people with clear messaging that's not too salesy.”
“If we have a last-minute change in campaign, you're great at keeping us in the loop and launching it within 24 hours.”
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