[ Signal-based outbound ]
Reach buyers the moment they're in the market.
Most outbound sprays a whole list and hopes. We start from the signal that says someone's ready, then reach the right person on LinkedIn and email while the window's open. Broad TAM campaigns stay on the menu when you want reach.
[ The signals we watch ]
Real triggers, not guesswork.
We build the signal set around your ICP. If the signals for your market are thin, we'll tell you up front.
Funding
A new round closes
Fresh budget and pressure to spend it on growth.
Hiring
Roles that map to your product open up
A team scaling in the area you sell into.
Leadership change
A new VP or C-level starts
New leaders re-evaluate the stack in their first 90 days.
Champion job change
A past buyer moves companies
Someone who already knows you, at a fresh account.
Tech-stack change
They adopt or drop a tool you plug into
A live reason to talk, right when they're deciding.
Competitor engagement
They engage a competitor's content
Category interest, in the open.
[ What a play looks like ]
One signal, one timed move.
No template catalog. We build the few plays that actually move your pipeline.
Series A raised
Reach out while they're staffing up and buying
LinkedIn + email that references the raise and the roles they're hiring for.
Champion changed companies
Catch them in their first weeks in the new seat
A warm note referencing the past win, opened at the new account.
Adopted a tool you integrate with
Reach out while they're setting it up
A message tied to the exact tool and the gap you close around it.
[ Signal vs TAM ]
Two ways to run outbound. Pick per campaign.
Signal-based
- Starts from a live buying trigger
- Fewer, hotter accounts
- Message tied to a real event
- Best when timing decides the deal
TAM-based (broad)
- Starts from your full addressable market
- Higher volume, wider net
- Message tied to the persona and pain
- Best when you want reach and coverage
[ How signals work ]
A buying signal becomes a booked meeting.
We watch for the moments that mean someone's ready to buy, then run the outreach while the timing's hot. Same motion across LinkedIn and email.
Signal
A trigger fires. New funding, a key hire, a leadership change, a tech-stack switch, a champion moving jobs.
Enrich
We find the account and the right person to reach, with verified contact details.
Score
Fit and timing get ranked, so effort goes to the accounts most likely to close now.
Personalize
The message references the actual trigger, not a generic template blast.
Send
LinkedIn and email outreach fires while intent is high. Every reply gets handled.
200+ businesses scaled
Ready to scale outbound?
30-minute call. We'll audit your current outbound and map out a custom campaign plan.